안녕하세요. 저는 미국 LG전자 모바일커뮤니케이션(MC)사업부의 제품 혁신팀에서 근무하고 있는 조앤 도디어(Joanne Daudier)입니다. 지난해 가을 제2회 LG 디자인 미래 공모전 소식을 블로그를 통해 소개한 바 있는데요. (2009/08/25 – 고객이 디자인한 미래 휴대폰은 이런 모습?) 올봄에도 우리는 crowdSPRING(온라인 크리에이티브 서비스 마켓플레이스), 그리고 Autodesk(2D/3D 디자인 및 엔지니어링 소프트웨어 전문 업체)와 함께 제3회 디자인 미래 공모전(Design the Future Competition)을 개최했습니다.
모든 출품작은 창조성/독창성(40%), 완결성(30%) 및 실행가능성(30%), 세 파트로 나뉘어 심사를 진행했는데요. 총 15명의 심사 위원이 1차(30%), 2차(30%) 및 3차(40%) 심사를 시행, 평균 점수로 최종 수상작을 결정하였습니다. 올해의 공모전 심사위원 중에는 2009년 디자인의 미래 공모전 참가자인 그웬 프레드릭(Gwen Frederick)도 참여했는데요. LG는 지난해 공모전에서 2개의 가작을 수상한 프레드릭의 재능과 가능성을 보고 그녀를 직원으로 채용했기 때문입니다.
이번 공모전 1등은 버지니아 공대 산업디자인과 2학년 동기생 4명-잭 필버트(Zack Filbert), 크리스 카펜터(Chris Carpenter), 제임스 코너스(James Connors) 및 키스 루엔다이크(Kees Luyendijk)-이 모여 만든 팀이 차지했습니다. 수상작 이름은 ‘AL-i’로 한 손으로 사용하는 스마트폰 기능에 초점을 맞춘 콘셉트입니다. 자체 연구 과정에서 영감을 얻어 개발했다는 이 작품은 한 손 사용에 맞춰진 혁신적인 디자인과 인터페이스 시나리오를 자랑합니다.(안타깝게도 1위 디자인은 상품화가 계획되어 있어 공개할수가 없군요 ^^;)
수상한 몇몇 아이디어는 소비자 테스트를 거쳐 결과가 좋을 경우, 실제 폰으로 개발할 예정입니다. 블로그를 통해 소개한 응모작들이 여러분에게 즐거운 경험이 되었기를 바라며, 다음 공모전에도 많은 관심과 기대 부탁합니다. ^^
[#M_영문 원문 보기|접기|LG’s Invitation for InnovationMy name is Joanne Daudier and I am a specialist in the Product Innovation team at LG Electronics MobileComm in the U.S. My department is responsible for coming up with innovative phone concepts that can be implemented within two years. In addition to thinking of new ideas ourselves, we also tap into the “wisdom of the crowd” for inspiration and freshness. This past spring, we partnered again with crowdSPRING (an online marketplace for creative services) and Autodesk (a leader in 2D and 3D design, engineering, and entertainment software) to define the future of mobile communication through our third annual Design the Future Competition.
The competition started on March 15 and ended on April 26, 2010. The rules allowed any U.S. resident over the age of 18 to submit a phone idea online to compete for over $80,000 in prizes.
• First Place: $20,000 Cash Award + 1 Wacom Intuos4 medium tablet (ARV of $349) + Autodesk Alias Sketch industrial design software (ARV of $500)
• Second Place: $10,000 Cash Award + Autodesk SketchBook Pro software (ARV of $100)
• Third Place: $5,000 Cash Award + Autodesk SketchBook Pro software (ARV of $100)
• Prop Master’s Choice: $3,000 Cash Award + Autodesk SketchBook Pro software (ARV of $100) + 1 non-working concept mock-up creation (ARV of $4,000)
• 37 Honorable Mentions: $1,000 Cash Award
This year’s competition marks the inaugural participation of Russell Bobbitt, a world renowned movie prop master for films such as Star Trek and the Iron Man series. Bobbitt served as a guest judge and rewarded Dua Xiong’s cutting-edge design titled Flutter as the winner of the Prop Master’s Choice award. A smartphone that fans open to reveal a beautiful flexible OLED touch screen that scrolls radially, Flutter has won the opportunity to be featured in a future blockbuster film. The concept was even made into a non-working mock-up and displayed at an Iron Man 2 promotional event on May 11th.
When Design the Future Competition ended, we received over 400 entries. The quality of the designs was very impressive even though the participants were limited to one 1024 x 3072 pixel image per concept to make it easier for judging. We supplied a downloadable sample entry and template on the competition page and that really helped to give the participants an idea on how to best present their ideas.
All of the entries were judged based on these three criteria: creativity/originality (40% weight), need fulfillment (30% weight), and feasibility (30% weight). We went through three rounds of judging with 15 judges total and the final winners were determined by weighted average scores from round 1 (30% weight), round 2 (30% weight), and round 3 (40% weight). Judges in this year’s competition included 2009 Design of the Future Competition participant, Gwen Frederick. Impressed with her talent and creative promise, we hired Frederick as a full time employee after seeing her innovative designs which won two Honorable Mentions.
The first place winning entry was a team effort by Zack Filbert, Chris Carpenter, James Connors, and Kees Luyendijk, four second year industrial design students from the same design class in Virginia Tech. Together, they created the AL-i concept around the functionality of a smartphone for one-handed use. The winning concept showcased detailed, innovative examples of form and interface scenarios for one-handed usage inspired by their own research.
The second place winning entry – titled Premium – is a mobile phone with 3D interface that connects the phone and the car together to adjust in-car climate, control the infotainment system, select seat memory, check tire pressure, gauge the fuel amount, etc. It should come as no surprise that the winner, Nouphone Bansasine, is a professional car designer.
Participants submitted a wide range of ideas including accessories and concepts for the disabled. For example, an honorable mention – titled Atlas – is a smartphone that docks into a base which projected the pages, so you can view multiple applications simultaneously. The dock features a tracking system which senses your hand gestures, so you can spin the pages in a loop and zoom in and out.
Another honorable mention – titled Surface – is a watch phone for the blind and features a Braille keypad and a unique shape, so you can distinguish orientation of the phone by feel.
This entry didn’t win, but I found it interesting and fun. It’s a phone that you can slide out and play as a guitar!
A few of the winning ideas will be tested with consumers, and the ones that do well will hopefully be developed further. I hope you enjoyed looking at a few of the entries and will be on the lookout for next year’s competition_M#]