유럽 최대 가전 전시회인 ‘IFA 2018’이 8월 31일부터 9월 5일까지 독일 베를린에서 개최됩니다.

LG전자는 전시부스 내 ‘LG 씽큐 존’을 구성해 독자 개발한 인공지능 플랫폼을 비롯, 다양한 인공지능 기술을 탑재한 가전과 로봇을 대거 공개할 예정입니다. ‘Social LG전자’는 ‘IFA 2018’ 개막 기조연설 생중계를 시작으로 LG전자 부스 스케치, 신제품 소개, 전시회 참관 후기 등 현장 이야기를 생생하게 전달해드리겠습니다.

 

IFA 2018 개막 기조연설 생중계

CEO : Good morning! This year, LG Electronics marks its sixtieth birthday.

And I cannot think of a better place for celebration than I.F.A., International Radio Show, because LG’s very first electronic product was also radio.

And just like I.F.A., LG has come a long way
from that five-tube radio to the world first OLED TV and the world best dual washer.

Now, with world-leading products in over a hundred categories
generating fifty-five-billion-dollar sales a year, it sure has been a great journey.

Personally, I joined LG’s journey fourty-two years ago as an engineer.

And from that moment,
ALL through my time as the Head of Home Appliance and Air Solution Company
to now as the C.E.O. of LG Electronics,
my mission has been to make the best machines in the world.

And I think we have done PRETTY GREAT!

But people ask – WHY?
Why all that time and energy for machines?

Simple.
Because it means a better life.
A better life for my mother, my wife, my family, and so many men and women.

To me, it’s never really about the machine.
It’s about making a better life.

A life that is FREE – free from the burdens of housework,
free from instruction manuals like bricks,
and free to pursue your dreams.

A better life.

Innovation NOT for its own sake, but innovation for a better life.
It’s NOT just a slogan. It’s in everything we do at LG, everything I do.

And that is why we are SO excited about artificial intelligence –
Because it presents a new possibility to make better life EVEN better.

Combined with edge computing and big data,
and through enhanced connectivity with 5G,
A.I. will bring ALL our life domains into one, connected flow
and help electronics create a seamless living experience.

So your home will know what kind of day you had in the office
and prepare just the right evening when you get home.
Your kitchen will learn from what you see on TV,
order what you need
and message your car
to pick up your order on the way home.

Add robotics
and self-driving cars to the picture –
Then you will ALWAYS feel at home, EVEN when you are not at home.
It’s a whole new way of designing and living your life.

Today, it is my honour to open I.F.A. 2018 with LG’s vision for A.I.
And to tell you just how we will make it ALL happen,
Let me bring to the stage, my CTO, Dr. I.P. Park

CTO : Hello, IFA!

It’s great to be back in Berlin. My name is IP Park and I am thrilled to talk to you this morning about our future with artificial intelligence. What we have ahead of us is not just an improvement on our existing products. There is little doubt that AI will bring a fundamental change not only in the very nature of what we make but also in how we shape and live our lives.

And to make this kind of AI which will truly transform every aspect of our lives, we’re putting forward LG’s standard for artificial intelligence. It can be summarized in three words – Evolve, Connect and Open.

With these three simple ideas, we will begin a new chapter in LG’s journey of delivering innovation for a better life. This is our vision of intelligence which will deliver an even better life.

First, our artificial intelligence will evolve with time.

There are already lots of products that can see or hear. With visual recognition and voice recognition and everything else, our devices now receive and perceive much more information than ever before.

But that’s not the same as learning. The crucial difference is about using what you’ve seen and heard to understand – understand our needs and wishes. And this kind of intelligence cannot be manufactured in factory. It has to be evolved through continued and accumulating interaction with the user. So this kind of learning machine, an understanding machine, has to be an evolving machine.

Think about your old vinyl records or cassette tapes. Remember how they would wear out as you played your favourites over and over again? The challenge of that analogue age was to prevent the loss of information with usage.

The following digital age met that challenge with innovations like MP3 so that no matter how many times you used it, quality would not change.

And now, the age of artificial intelligence allows us to go even further. Information will now get better, richer, and deeper with usage and time.
Unlike electronic products so far which start depreciating from the moment you buy them, the value of AI products will actually appreciate with AI continuously evolving as it picks up more and more data. The more you use our products, the better they’ll evolve by learning about you.

Take LG ThinQ air conditioner for an example. It learns your living pattern over time so it cools the air when you need it the most.
Our robot vacuum cleaner learns about the members of your family, even your pets, so it can tell whether an object in front of it is a piece of furniture or your dog.
In the car, LG’s Cabin Monitoring Technology picks up on the driver’s facial expression and gestures so it can alert you when you start feeling drowsy.
And in not too distant a future, LG ThinQ in a driverless car will be able to automatically adjust the music, the lighting and the temperature for the passengers by learning what they’re doing.

The best thing about this? You won’t need instruction manuals because now our devices will learn about you, not the other way around.

And when I say ‘our devices will learn,’ I mean that in a more literal and ambitious sense. At the moment, most of AI is actually in the cloud because of the requirements for a huge amount of data and computing. While that might be good enough for some services, we also want to go further and develop algorithms which will allow edge computing to support AI in individual devices. As devices use their own data and computing power, they will evolve like kids learning as they grow.

And to make all these great evolving, learning machines, we’ve been developing our own deep learning technology. With LG research labs all around the world and through collaboration with top universities and research centres, we’ve been studying what evolving AI can mean for our lives. We’ve also been engaged with a global network of industry partners as well as promising start-ups. And this morning, let me quickly share some of the insights we’ve learned from these experts. Here’s one of the world’s leading authorities on artificial intelligence and a very good friend of mine – Dr. Andrew Ng.

Our second objective is CONNECT.
This is about how we integrate AI into a diverse portfolio of products so that you can enjoy the benefit of AI in every aspect of your life. At home, on the road, in the office, – wherever and whenever, whatever you’re doing.

Here, the challenge is to identify and serve touchpoints – all those moments in our lives which may be assisted, changed and improved with AI. Let’s take an example. LG’s robot vacuum cleaner made headlines in Israel this May for stopping a break-in. The Hom-bot had what we call ‘home guard’ function which detects motion, takes photos and sends them to the user’s phone. In this case, the burglar ran away as soon as he heard the Hom-Bot clicking away to take photos. The owner was at work when he received these footages on his phone and called the police.

You have to ask, well, what if the robot cleaner could connect with other devices? Could we have prevented the break-in in the first place? What else could it do? You see, with just one touchpoint, one smart device, we’re already creating an infinite potential.

And our goal is to realize that potential in every aspect of our lives. All LG products are Wi-Fi enabled with LG ThinQ app as a common interface. Our exhibition booth this year is all about how our lives will change by connecting.

But before I can tell you all about what we have in LG booth, I guess I need to know how to get there first. And for that, I’d like to introduce you to a special friend of mine, LG CLOi. We have her friends helping visitors at airports but this CLOi followed me here to Berlin to help me find my way around.

CTO: Hey, CLOi, how are you?

CLOi; Hello, IP. I’m good. It’s a wonderful day in Berlin.

CTO: Sure. And IFA is as great as ever. But I have a question for you, CLOi – what does I.F.A. mean?

CLOi. I.F.A. It’s a German word. Internationale Funkausstellung. It means ‘International Radio Show.’ But you won’t see radios in IFA 2018. It’s now one of the world’s largest trading shows for consumer electronics and home appliances.

CTO: Great. But it’s such a big show and I get lost all the time. CLOi, do you know where LG booth is?

CLOi: Of course. You’re now in Hall26b of Berlin ExpoCenter City and LG booth is in Hall18. It’s 800 m away and will take you about 10 minutes from here. There’s also an outdoor Signature Kitchen Suite. Do you want me to take you there?

CTO: Yes, but I have to do this first. CLOi, can you show me after I finish my keynote?

CLOi: Ok. I’ll wait for you at the side of the stage. Good luck!

Thank you, CLOi. Wasn’t that great? Well, it gets even better when you actually get to LG booth. As I mentioned earlier, we’re all about the creative potential of AI touchpoints in our lives.

Hosting a party for your friends? Your ThinQ Refrigerator will give you the recipe, your G7 ThinQ will help you shop for ingredients, and the dining room will be ready at just the right temperature and with just the right beats.

Are you a traveller? Just pick your dream destination. Your OLED TV will figure out how you get there while Styler helps you prepare your clothes.

Coming back home? R9 robot vacuum cleaner will have it spotless and ready, and with LG total clothing care solution, you can actually look forward to unpacking because all you have to do is put your laundry in the washing machine. It will automatically set an optimal washing and drying cycle depending on the type of clothes and load.

And it’s not just about home. LG’s also leading the global telematics market and the next-generation 5G technology to redefine what it means to be on the road. So in that 5G-connected autonomous car, between making calls to your family and watching a movie, you can control devices at your destination – so when you get home from work, you’ll have air conditioning and lights set for your arrival, oven pre-heated for your recipe of choice, and laundry done and dried!

Our B2B systems such as TVs for hotels, system air conditioning and digital signage will also benefit from progress in AI and data services so hotels, stores and offices can improve user experience and enhance productivity.

The idea is to use AI and big data to provide a seamlessly connected experience in our diverse portfolio of everyday products.

And to tell us more about this idea of connectivity and touchpoints, I am delighted to share the stage with Dr. Matthew Perry. As the Chairman of Open Connectivity Foundation, he is leading the industry-wide effort to bring us closer to that vision of seamlessly connected experience. And this is a particularly apt occasion for him to join me here because we’ve just signed yesterday a collaboration agreement with OCF to combine and further our efforts. Please welcome Matthew to the stage with a big round of applause!

[Guest Speaker]

Matthew Perry, Chairman of Open Connectivity Foundation

I’d like to start off today by thanking LG Electronics for having me here.
I’m excited to be here,
and share our vision for the future of the Internet of Things.
Imagine what life would be like,
if every device, every appliance in your house,

is smart, secure and connected.
A home where lights shut on and off as you move from room to room.
Where your coffee is ready for you when you walk into the kitchen in the morning.
Where your car is already running and warmed up by the time you walk out the front door.
This is the seamless experience,
that comes by combining AI with IoT.
Together, LG Electronics and the Open Connectivity Foundation,
are working hard to deliver these seamless experiences and more.
As an industry, we must work collectively to ensure our connected devices,
billions of them,
can easily work with each other –
then they work for you!

The Open Connectivity Foundation is a 400-plus and growing membership organization,
includes innovative leaders such as LG Electronics,
as well as companies of all sizes, including startups,
who are defining the Internet of Things,
leading to seamless, smart experiences for the rest of us.
We are bringing together leaders from diverse markets such as:
Consumer electronics.
Home automation,
Enterprise,
Smart Buildings,
And many more.
The Open Connectivity Foundation is providing a single language for IoT devices,
that enables connected appliances and products,
to securely communicate with one another.
As the world’s largest open and free IoT standards body,
OCF works to make IoT experiences simple, secure and interoperable.
That way, your devices can adapt to you,
instead of the other way around.
Progress requires continued contributions from all of our OCF members.
This extensive ecosystem provides,
the foundation for a broad industry collaboration,
that drives compelling Internet of Things experiences.

Yesterday, we announced that leading OCF members appliance makers, including LG Electronics,
agreed to a collective commitment to build, deploy and commercialize,
the first wave of interoperable OCF-Certified products and solutions in 2019.
Momentum will continue into 2020 and beyond,
in a second wave of OCF-Certified products delivered by our large partner base.
What does that mean for everyday consumers?
It means that everyday appliances and products,
can talk to each one another with a common IoT language.
It paves the way for safer devices.
It reduces headaches figuring out which devices will talk with others.
Mostly, it means we will finally be able to experience the full potential of IoT in our daily lives.

LG Electronics is working on its own vision for AI experiences,
so that its products and services will be able to communicate,
with existing IoT devices,
as well as legacy systems.
LG Electronics plays an important, ongoing role within OCF,
by providing a wide range of products and solutions,
that seamlessly bridge to other ecosystems,
while also providing a foundation,
for other members to do the same.
It’s truly amazing what can be achieved,
when we work together.
We are grateful to LG Electronics,
for its commitment and contributions to the OCF.
We look forward to enabling open connectivity,
that supports smarter, seamless experiences,
coming soon to your everyday lives.
Thank you very much.

Our third and final goal is open – to open up our AI technology for shared growth together.

The world has become far too complex and far too diverse for any one company to be able to meet all the different demands of customers. Our philosophy is to provide the best AI experience, whether it comes from our own or from an external partner’s solution. And that’s why we’ve been working with global players like Google, Amazon, Yandex, and Alibaba as well as many local partners and start-ups.

LG’s latest offering for that shared goal is webOS. This is our operating system for smart products which we recently decided to open-source. webOS includes our own AI technology but it works equally well with Google Assistant or Amazon’s Alexa and it is compatible with OCF specifications. It could be an ideal platform for a wide range of devices such as smart watches, information displays, robots, or even automotive.

I’m going to ask Aylin over there to show us what this means in real life.

[DEMO SEQUENCE – by demonstrator]

Hello, good morning! Here’s an LG OLED TV which runs on webOS. With a9 chip, its own AI capacity already makes it an awesome TV. Let me show in action.

Show me LG ThinQ Video
TV Feedback: Here is the search results for LG Think you video.

Set the screen vivid.
TV Feedback: Picture mode will be changed to vivid mode.

So the TV, even with its own AI functionality, can automatically read what I’m watching and adjust picture quality to content. Now that’s one smart TV.

But it can go even further and do so much more when it links up with other AI services. This is particularly useful when we want to use external content and ThinQ does it automatically. Let me show you how it works with Google Assistant.

Show me my photos from Berlin.
TV Feedback: Take a look at these photos from your Google photos.

So I can browse my Google photos on my LG OLED TV. Let me show you one more.

Show me direction from Messe Berlin to Charlottenburg Palace.
TV Feedback: OK. Charlottenburg Palace.

Isn’t this great? So we really are going places! I’ll just put us back to gallery mode.

Open Gallery App.

Excellent. And just imagine all the other services that we can integrate with LG OLED TV; you can do shopping, plan your travels, book restaurants and so much more – all through this smart TV screen. Over to you, IP.

Thank you, Aylin.

So once again, the idea is to focus on giving our customers what they deserve – the best possible experience. For them, who does it is secondary. Through open platform, open partnership, and open connectivity, we’ll be able to overcome our own limitations and give only the very best of AI technology to users.

And I’m not the only one thinking that! I’ve invited a fellow advocate for this open philosophy, Peter Kürpick of Here Technologies. As Here’s Chief Platform Officer & Chief Technology Officer, Peter is an industry leader who really understands the vital importance of openness in AI. With Here expanding the scope of its location-based service platform from automotive and IoT solutions to smart office and smart city, we’ll see much closer collaboration between us through open platforms like webOS. But I’m sure Peter can’t wait to tell you all about it himself. Please welcome Peter Kürpick!

[Guest Speaker]

Peter Kürpick, Chief Platform Officer, HERE

– Why HERE needs an open, collaborative eco-system; echo Dr. Park’s message
– Brief introduction of Open Location Platform
– Collaboration with LG; shared goal of creating an eco-system of AI partnerships
– Endorsement of webOS for its open compatibility
– Invitation to other industry leaders to join

Thank you, Peter.

And to further illustrate the power of open collaboration, I’m going to invite another special guest, Dr. Kyungchul Kong, CEO of SG Robotics.

What he’s got on is a wearable robot which assists those with difficulties in walking. LG has been collaborating with SG Robotics, a pioneering Korean start-up, to develop this wonderful wearable technology.

CTO: Hey, Dr. Kong, thank you for coming. Nice to see you here.

Dr. Kong: Thank you.

CTO: You are making wearable robots. Can you tell us about your goal?

Dr. Kong: My goal is to make a person wearing a robot feel stronger and lighter. And to do that, we need to make the robot understand how we move and how to assist us.

CTO: Great. And it looks like each joint is already excellent. But I hear these joints can also become intelligent. Where does AI fit into this?

Dr. Kong: With AI, wearable robots will be much better at reading how you move as well as your environment and situation. They’ll then use that information to automatically and simultaneously adjust their operation to help you with what you need to do. And for us to be able to use AI to do that, we’ll certainly need open platforms like webOS.

LG already has many devices and applications which assist and improve our lives. Our wearable robot technology, which physically assists people, will benefit enormously from engaging with LG’s home appliance and AI technology. So before long, everyone will wear a robot all the time so that they can work longer, play longer and enjoy their lives better.

CTO: Wow. That’s really impressive and I can’t wait to see it. Thank you!

Just think about what we can do with that kind of AI-enabled empowerment. And in our booth this year, you’ll see how we’re getting closer to that vision. There is LG CLOi SuitBot, the latest in our collaboration with SG Robotics, as well as several different types of robots running on webOS. They really do bring together our R&D efforts in AI, robotics, software and data services. Again, openness will be key to expanding and diversifying their applications.

So there we are. LG’s standard for artificial intelligence that matters.

It should evolve over time and through learning.
It should connect every aspect of our everyday life seamlessly through a diverse portfolio of AI products.
And it should open up our products and platforms to facilitate open collaboration across the industry and beyond.

What this exciting vision of AI presents us is an opportunity to reinvent what we do as an industry –to redefine our relationship with customers, and to reimagine our lives.

And to that end, we must all work together.
Let’s open up and share what we’ve learned. Let’s pull together all our innovations, our devices, our data and our intelligence to make this age of artificial intelligence really count for those we serve – AI for an even better life, a truly better life. Thank you very much.

 

더 생생하게 살펴보는 LG전자 부스 현장

남 : Alexa, add milk and orange juice to shopping list (번역 : 알렉사, 우유와 오렌지주스를 쇼핑 리스트에 추가해줘.)

알렉사 : I added milk and orange juice to my shopping list. (번역 : 우유와 오렌지주스를 쇼핑리스트에 추가했습니다.)

남 : perfect! (번역 : 완벽해!)

남 : Show me more information about Iguazu falls? (번역 : 이과수 폭포 정보를 보여줘.)

남 : The Iguazu Falls information appears at a glance. (번역 : 이과수 폭포 정보가 한 눈에 보여집니다.)

여 : Hi LG! Run the leather cycle. (번역 : Hi LG, 가죽코스 돌려줘.)

스타일러 : Start the leather cycle. It will take about 30 minutes. (번역 : 가죽코스를 시작합니다. 약 30분이 걸립니다.)

 

LG전자 부스 현장을 한 눈에


l
이미지를 클릭하시면 더욱 다양한 사진을 만나보실 수 있습니다.

 

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